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Michael de Graaf

ABOUT

My name is Michael de Graaf

I am a digital experience and marketing technology leader with experience managing enterprise marketing platforms, CMS ecosystems, digital asset management, user research, workflow automation, and API integrations. Proven track record improving user adoption, operational efficiency, and digital experiences through technology, product strategy, and process optimization. Passionate about problem solving through leveraging AI, automation, and user-centered design to drive organizational impact.

Work

WORK

FCA's Staff Portal, "TeamNet", was changed to a new provider, ServiceNow. I was involved improving UX/UI through new information architecture, the change management process and communication.

New Staff Portal

March 2023 - June 2023

UX/UI, Marketing

Marketing Portal

I created/designed a marketing "hub" for FCA staff to solve a problem/challenge of gathering and housing assets across a few different systems.

UX/UI

May 2022 - October 2024

API Integration

Automating Constant Contact partner account creation, which used to be a manual process for FCA's IT Support, through REST API integration.

API, JSON, Automation

March 2024 - May 2024

Brand Development

Each year FCA develops an annual theme designed to reach coaches and athletes based on audience insights. This was the work done over one year (2023) for the 2024 theme.

Branding, User Research

January 2023 - December 2023

RESUME

Experience

2015-2017

Marketing Services Manager
Fellowship of Christian Athletes

May 2022 - Present

Kansas City, MO

Own and manage FCA’s enterprise marketing technology ecosystem supporting 2,800+ staff, including CMS (700+ websites), digital asset management (3,000+ assets), design (500+ templates), communication, and CRM platforms.
Conduct user research and usability testing to identify opportunities for product and experience improvements.
Lead the strategy and continuous enhancement of FCA’s staff intranet (ServiceNow) and marketing resource ecosystem.
Develop guidelines, templates, and scalable digital resources to ensure brand consistency and platform usability across the organization.
Create workflow automations and API integrations that save hundreds of staff hours annually and reduce manual processes.
Serve as project lead for organization-wide marketing technology and digital experience initiatives.
Define and prioritize enhancements to marketing platforms based on user feedback, organizational goals, and operational needs.

Freelance Designer

deGraafX

May 2019 - Present

Freelance graphic, web and print design for various clients and projects.

Website Strategy & Information Architecture
CMS Implementation & Administration
UX Research & Optimization
Managed branding, visual identity and digital asset creation.

Digital and Talent Advancer
Fellowship of Christian Athletes

March 2019 - May 2022

Colorado Springs, CO

Advance Southern Colorado FCA's digital presence, train local staff and improve the internal and external user experience.

Design/Manage Website
Create Better UX/UI For Local Staff
Manage Marketing of Local FCA through Digital/Printed Flyers, Social Media, Email
Campaigns, and Website
Oversee/Build Customer Database CRM
Design Digital Marketing Campaigns with landing pages, graphics, content, etc.